Socks!

Believe it or not, they DO make a difference!
I used to be one of the skeptical ones. Even when I first started wearing the New Balance socks, I thought to myself, "Sure these are nice but what's the difference? My old socks get the job done, even if I have had them since high school." What I did not know, did hurt me. 

The following is a true story.
Saturday was laundry day and I found myself out of clean New Balance socks. I had to resort to an oldie, so old in fact that I couldn't make out the brand name dotted across the bottom. By the time I took off my 1223's at the end of the day I had a little foot pain, arch strain. Gasp! Not in New Balance! I almost couldn't believe it! But I figured I was on my feet for about 10 hours straight and my shoes are about 7 months old so I'm due to pull out my new 768's. However I wasn't quite ready to give up on my favorite. On Sunday I pulled my SK260's out of the clean laundry basket and laced up my 1223's for round two. Guess what? When I slipped off my running shoes and into my 801 slip-ons Sunday evening, no foot pain. I was on my feet the same amount of time doing the same activities. It's not just in the shoes. It's also in the socks. The SK260, in particular, is made of Coolmax material to keep the feet cool and dry and incorporates a tighter woven fabric in the arch area for extra support. Just the support I needed!

So I get to keep my 1223's for a little while longer and hopefully sharing the story of my sock naivety can prevent you from making the same mistake in thinking your old holey socks are good enough.
Word to the wise: If your toe pokes through, it's time for new!
Slide into any of the NB socks and let us know how it makes a difference!